Rapid Insights conducted research on South Africans' banking habits in 2016 and gained valuable insights on where South Africans bank and how. Age is a big factor when it comes to deciding where to bank with younger users leaning towards Capitec and FNB and older users sticking to Absa. Capitec bank showed the highest rate of customer satisfaction and Absa the lowest, while FNB's e-Bucks is the most popular rewards programme.

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